Sonance amps

Sonance Appoints New Atlantic Canada, Alberta & Saskatchewan Reps

Sonance and its family of brands, which includes Sonance, James, and IPORT, has announced new rep partnerships in Atlantic Canada as well as Alberta and Saskatchewan. The company is now working with Atlantic Canada firm ELP Marketing and will be working with Alberta firm McKenna Agencies starting November 1, 2023.

The new rep firms come to Sonance with professional sales teams equipped with refined industry experience and expertise. Sonance says their partnership and strategies that appeal to the design professional and architect communities align with the Sonance approach.

ELP has four locations across the region. “ELP Marketing is excited to represent Sonance, the premier supplier of architectural loudspeakers and premium accessories for the CI channel, here in Atlantic Canada,” says ELP Partner Mike Melanson.

Representing Alberta and Saskatchewan, McKenna Agencies will deliver partnership and support that will align with that which they offer of their other premium brands.

“The Sonance product lineup represents tremendous opportunity for CI integrators, offering best-in-class products in so many critical categories,” remarks McKenna Principal Danny Oltmann. “We look forward to serving this family of highly respected brands in Alberta and Saskatchewan.”

Adds Brad Middleton, National Sales Manager for Canada at Sonance: “ELP and McKenna represent the best in their markets and attention to detail is at the highest level I’ve seen. We are stronger as a brand from this affiliation.”

Atlantic Canada dealers can reach Mike Melanson at ELP Marketing via e-mail at [email protected] or phone at (506) 862-1515. In Alberta and Saskatchewan, integrators can reach out to McKenna Agencies’ Danny Oltmann in the Calgary office via e-mail at [email protected] or phone at (403) 829-4551 or Aaron Taeger in the Edmonton office at [email protected] or (780) 699-9602.