Sonance’s new Visual Experience Series architectural speakers, introduced at CEDIA Expo 2023 last year, has begun shipping.

Sonance has announced new rep partnerships in Atlantic Canada as well as Alberta and Saskatchewan with ELP Marketing and McKenna Agencies.

Following Sonance's decision to go direct in Canada, the company has appointed several new rep partners to serve dealers north of the border.

Sonance has appointed Brad Middleton as National Sales Manager for Canada, a day after confirming going direct for residential in Canada.

Sonance, which handles the Sonance, iPORT, and James Loudspeakers brands, will be moving from a distributor model to direct in 2023.