Adobe is using Generative AI, a type of artificial intelligence that creates new data, such as images or text, by learning from existing data. It visualizes and generates content based on your descriptions and the existing content in a photograph or drawing, pushing boundaries for creatives and enthusiasts.

There is much value for folks of any skill level wanting to know about Adobe CC apps like Photoshop are about.

But it’s the hundreds of hours of breakout learning seminars and workshops for wannabe creative Adobe Photoshop or Illustrator users or deep dives for professionals looking to fine tune their artistic communication skills that drives the three-day event.