There are fewer greater nightmares for a retailer than needing to carry an array of screen protectors as inventory. To be a reliable retailer demands that you stock a screen protector for just about every phone or tablet that has been released in say the past six years, even when you know that 90% of your accessory sales will be for new-generation product. How often do you walk into a retailer with your Smartphone that’s just two years old, only to be told that “we don’t carry accessories for that model anymore.” If you walk into an Apple store, you will quickly see that 99% of their accessory offerings are catered to the latest-gen release and if you need something older, you are off to the mall kiosk. If you get lucky, you’ll find some third party, after-market no-name accessory to fit your phone.
BodyGuardz, one of the most popular names in screen and device protection is well aware of the overstock and even dead stock, that retailers end up carrying due to changing phone models. It’s hard to blame a retailer for only wanting to carry accessories for the “hero” models of phones that they know will sell, but that can come at an expense of eroding customer loyalty when you don’t stock everything.
To remedy this retail nightmare, BodyGuardz has released the PRTX Cut-on-Demand machine designed for retailers. This machine custom-cuts screen protectors for just about any phone that has ever been manufactured. The PRTX Cut-on-Demand machine stores the dimensions of every phone and tablet inside its software. The retailer places a sheet of PRTX made from 100% post-consumer recycled plastic that is GRS certified (think of PRTX as a hybrid between glass and poly carbonate but will never crack or chip like glass) into the machine, that cuts the sheet to the exact size for the customer’s phone. The retailer keys in the product model and the machine starts cutting.
The BodyGuardz PRTX Cut-on-Demand machine eliminates the need for Pegboard merchandising of multiple screen protectors. Instead, the retailer purchases the custom cut machine and a single SKU PRTX sheet, that can be used to create any screen protector. The best part is that the PRTZ sheets will never go out of date or become dead stock because they are not pre-cut to a specific product.
The machine is fast, eco-friendly, eliminates a ton of packaging from the market and guarantees that any customer that walks into your shop will never leave empty handed. The BodyGuardz PRTX machine leaves the retailer with less inventory to carry, less retail and warehouse space to dedicate to screen protectors and offers a solution with a much longer product life cycle. That’s a win-win that leaves retailers with a guaranteed sale and a customer that leaves your shop satisfied.
The BodyGuardz PRTX machine is exclusively distributed by Erikson Consumer. There are minimal training requirements to establish your shop as a PRTX custom retailer.