Virgin Mobile Canada Rebrands as Virgin Plus

Virgin Mobile Canada has officially re-branded as Virgin Plus, noting that the new name matches the company’s evolving identity and service offerings beyond just mobility.

In addition to mobile services, Virgin Plus offers Internet and app-based TV service for members in Ontario and Quebec. Mobile customers across Canada, meanwhile, can purchase mobile phones and plans as well as enjoy member benefits with deals on food, fashion, entertainment, and other experiences.

“Canadians want more from their service providers, and Virgin Plus is giving it to them,” says Jennifer Posnikoff, Head of Brand and Marketing Communications, Virgin Plus. “Virgin Plus reflects the evolution of our brand beyond mobility to encompass mobile Internet and TV all from one provider. Plus, awesome Member Benefits and customer service.”

Virgin Plus Members across the country will continue enjoy offerings like Sweet Pay, a payment program that allows Members to pay for their phones over the course of 24 months. They will also be able to continue managing their accounts through the app, which can be used to pay bills, rack data usage, and manage add-ons. Virgin Plus will also continue to provide Members with new and hot Member Benefits like food, fashion, and entertainment deals; and VIP experiences.

“Virgin Plus wants to meet people where they’re at in their lives, and they’re talking more, streaming more, playing more, and ultimately living more,” adds Virgin Group Founder, Richard Branson. “Virgin Plus is so much more than just a telecommunications company – it’s providing Canadians with the ‘plus’ experience that they expect so they can live their lives to the fullest.” 

As part of the VIP experiences, Virgin Plus is partnering with Virgin Radio to launch a four-week contest nationwide. From July 19 to August 15, Virgin Radio listeners and Virgin Plus Members have a chance to win weekly prizes, with the grand prize of an all-inclusive five-night stay for two at Virgin Limited Edition’s Mahali Mzuri in Kenya, valued at $20,000. Virgin Plus Members will receive an exclusive bonus entry to double their chances to win by visiting