WiFi HiFi, the publication of record for the Canadian consumer electronics industry has signed an exclusive licensing partnership with EVG Media, a highly respected global digital marketing company with more than 20 years of best-in-class digital media strategy.
EVG Media works with a wide range of publishers including Newsweek and USA Today as well as aiding many global organizations such as the Radisson Hotel Group, The Accor Hotel Group, with luxury brands including Sofitel and Raffles Resorts. The company not only helps these brands expand their reach, but also assists with content management through licensing, reuse options, and award badging.
“Over the past year, we have had explosive growth in our readership,” says John Thomson, Publisher, WiFi HiFi. “We are incredibly flattered that such a reputable company like EVG Media has partnered with us to assist us in maximizing our revenue opportunity and audience expansion through re-prints, licensing, and best of award presentations.”
“We are incredibly impressed with the content and reach that WiFi HiFi has produced over the past twelve years and the credibility the publication has with their readership,” adds Matt Pace, Senior Vice President, Licensing and Brand Development, EVG Media. “The publication’s expertise in reviewing and analyzing consumer technology is an incredibly valuable asset that validates a product’s status in the market. Such content is sought after for licensing and re-use and aids in a brand’s credibility when it has a WiFi HiFi seal of approval. Our job will be to un-tap that potential globally on behalf of WiFi HiFi.”
EVG will work closely with WiFi HiFi’s team of writers to develop best of lists, content creation, as well as specialty badging that brands will be able to use to promote a WiFi HiFi seal of approval. To learn more about content licensing, Matt Pace from EVG Media can be reached at [email protected].