Canadian distribution company Sherpa Technology Group, has announced the appointment of Robert Schnaar as Director of Brand Development, effective July 18, 2022.
Robert has extensive marketing and product management experience in various fields, including time spent in the consumer electronics industry. The newly created position of Director of Brand Management is a critical role at Sherpa Technology Group; one that sits at the intersection of sales, marketing, product management, purchasing, and training.
“We were very impressed with Robert’s aptitudes, work history, positive energy, and outgoing personality during the recruitment process.” says Philippe Rayes, President of Sherpa Technology Group. “Robert’s wealth of experience will no doubt serve him well in this strategic role. We look forward to introducing him to our customers, partners, and vendors.”
In this new role, Robert’s main functions will revolve around the creation, execution, and optimization of effective brand development strategies within the Canadian B2B CI & specialty AV retail markets. Parallel to this will be the identification and pursuit of new brand distribution opportunities. In addition, Robert will oversee Sherpa Technology Group’s overall purchasing and pricing structure. Finally, Robert will work closely with the marketing department to further various marketing initiatives, including spearheading continuing education and training programs.
“I couldn’t have been more excited to receive the call that I had been selected as Sherpa’s first Director of Brand Development.” said Robert. “The role is perfectly suited to my strengths, and I am looking forward to leveraging my experience and expertise with both the internal team, as well as customers to help Sherpa reach its business goals.”
Robert begins with Sherpa Technology Group as of July 18, 2022 and can be reached at [email protected].