JustWatch’s latest report on the Canadian streaming industry for Q4 2025 provides interesting data about viewing habits, including when we watch, what streaming services w used, and more.
JustWatch bases this data on user engagement on its website, TV, and mobile apps, so it’s not carved in stone. Viewership is inferred based on when Canadians add movies or TV shows to their watchlists or click into a movie or show from the streaming link on the JustWatch website. It’s also based on filtering of services and marking titles as seen. Thus, take these figures as simple guides that may indicate the general state of streaming in Canada, but not as gospel so to speak.
The Quarterly Market Share report found that Netflix overtook Prime Video as the top streaming provider in Canada, according to JustWatch data, with a 23% market share versus 21%. Disney+ wasn’t far behind at 20%. Paramount Plus and Apple TV pulled up the rear at just 8% and 7%, respectively followed by Hayu (3%) and other services (4%). However, Disney+ and Apple TV expanded their market share by a percentage point compared to the beginning of the year. In fact, Disney+ was the only streaming service to gain market share in both Q4 and through the entire year, with 1% growth from Q4 2024 to Q4 2025 as well.
Netflix was up 1% from Q3 2025 to Q4 2025 and stable between Q4 2024 and Q4 2025, while Prime Video was actually down 2% from Q3 2025 and 3% from Q4 2024. Bell’s Crave and Paramount+ have both been stable throughout with no change either way. Apple TV was stable from Q3 2025 to Q4 2025 and up a percentage point from Q4 2024 to Q4 2025.
For a more niche audience that loves reality TV, Hayu was down 1% from Q3 2025 to Q4 2025 and stable over the year. All other streamers included in JustWatch’s data were stable throughout the measurement period.