Air Canada has been adding content partners furiously over the past few months, and the latest to join is Hayu. Those flying in participating Air Canada flights will be able to access Hayu reality TV shows from the in-flight entertainment system.
The NBCUniversal-owned all-reality streaming service is available immediately on Air Canada flights, in celebration of Hayu’s fifth anniversary in Canada. Hayu will offer a broad selection of top reality content, including popular guilty pleasures, to Air Canada’s passengers.
“We are very pleased to partner with Hayu as our first, all-reality streaming partner to add popular reality TV series to Air Canada’s award-winning entertainment content,” says Norman Haughton, Director, In-Flight Entertainment Connectivity and Analytics at Air Canada. “In-flight entertainment is an important part of our customers’ travel journey especially on long-haul flights, and we continually evaluate opportunities to bring even more exclusive and current content that our global customers will love. We look forward to welcoming customers onboard to watch their favourite reality shows or enjoy Air Canada’s unparalleled range of entertainment content.”
All Air Canada aircraft equipped with seatback in-flight entertainment will offer access to hours of binge-worthy reality TV via Hayu, including episodes from its most popular series like Real Housewives of Atlanta, Summer House, Top Chef, Below Deck, and more. With over 300 shows available on Hayu, content will be refreshed on an ongoing basis, offering passengers a new selection of reality series to watch while they travel.
“Having experienced rapid growth since launching in-market five years ago, we know Canadians love their reality TV,” adds Hendrik McDermott, MD, EMEA Networks, Hayu & International DTC. “As the only all-reality streaming platform in the country, we’re thrilled to now be partnering with Air Canada to provide fans with even more access to their favourite reality content, whether they’re on the ground or in the air.”
Last week, Air Canada added Audible audiobooks and podcasts through its in-flight entertainment system. In the summer, Apple TV+ content was also added, affording access to shows like The Morning Show, Severance, and Silo. Earlier this year, Air Canada also announced updates to the Air Canada app, including kids’ shorts through a partnership with Mattel, with shows like Hot Wheels in the City and Thomas and Friends: Learning With Thomas. Aeroplan members also now receive free texting in flight via a partnership with Bell, through compatible services like iMessage and WhatsApp.