Amazon has announced three new models of its Fire TV Omni QLED Series TVs, all featuring the Fire TV Ambient Experience. New entry-level Fire TV 2-Series models, meanwhile, will start at just $270.
The new Fire TV Omni QLED Series with Fire TV Ambient Experience starts at $600 and is available in the new 43-, 50-, and 55-inch sizes. Each model features 4K Quantum Dot Technology with full-array local dimming of up to 96 zones and support for Dolby Vision IQ and HDR10+ Adaptive.
The TVs also features built-in far-field technology, enabling you to find apps, discover shows, manage playback, and control the Ambient Experience hands-free with Alexa from anywhere in the room.
How does the Ambient Experience work? You can access hundreds of free gallery images of dynamic art to display on screen when the TV is not actively being watched. Built-in presence sensors detect when someone walks into the room and will intelligently switch to this mode to show the images as well as other helpful menu information from Alexa. This might include your schedule, calendar items, reminders, stick notes for family members, smart home devices that can be controlled, music playing from a service like Amazon Music or Spotify, and more.
There’s no monthly subscription required and the gallery currently includes more than 1,700 pieces of artwork from sources like The National Gallery of Art and The Art Institute of Chicago, as well as newer additions like National Galleries of Scotland, National Museum of Wales, Munich’s Pinakothek of the Modern, and others. To learn about each piece of artwork, simply say “Alexa, who painted this?” or “Alexa, tell me more about this artwork.” Coming later this year, the Ambient Experience will also feature dynamic art, a new art concept that adapts to the current environment. Based on inputs including the time of day, temperature and weather, dynamic art responds to its surroundings to display unique, personalized pieces of art that are always evolving.
As a more affordable option, the Fire TV 2-Series models, which start at $270, include a 32- and 40-inch TV that are ideal for the kitchen or bedroom as well as smaller living rooms. They come with Alexa built in as well and provide access to streaming services like Prime Video, Netflix, and Apple TV+.
The 32-inch model boasts HD resolution and the 40-inch FHD. Both support HDR 10, HLG, and Dolby Digital Audio and come with the Fire TV Alexa Voice Remote.
The new Fire TV Omni QLED Series TVs are available for pre-order and the Fire TV 2-Series models are available now.
Daniel Rausch, Vice President of Amazon Entertainment Devices and Services, says televisions are the “fastest-growing segment in the Fire TV business.” To date, Amazon has sold more than 200 million streaming players and smart TVs globally.