If you didn’t catch the Apple Event, which took place on September 9, 2025 in Cupertino, CA, the company has expectedly launched new hardware in all major mobile categories. This includes the new iPhone 17 models, Apple Watch Series 11, Ultra 3, and SE 3, AirPods Pro 3, and more. Here are the highlights. All products are available for pre-order starting Friday, September 12, 2025 and will be in stores starting Friday, September 19.
Table of Contents
- Apple iPhone 17 Smartphone
- Apple iPhone Air Smartphone
- Apple iPhone 17 Pro, Pro Max Smartphones
- Apple Watch Series 11 Smartwatch
- Apple Watch Ultra 3 Smartwatch
- Apple Watch SE 3 Smartwatch
- AirPods Pro 3 True Wireless Earbuds
Apple iPhone 17 Smartphone
Boasting an A19 chip for improved performance, the iPhone 17 includes a square Center Stage front camera for a wider field of view so you don’t have to rotate the camera to take a landscape image. With Group Shots, it uses AI to expand the field-of-view and rotate the image so everyone gets in the frame. It also has a bigger and brighter display with ProMotion, and lots of other new camera features afforded with the 48MP Fusion ultra-wide camera with optical 2x telephoto. You can also take cinematic videos with Dolby Vision and Spatial Audio. This slimmer phone comes equipped with a 6.3-inch Super Retina XDR display with ProMotion and new, tougher Ceramic Shield 2. Apple is going eSIM only with this model so you don’t need to worry about physical SIM cards anymore. The A19 chip delivers a boost in speed and performance, helping power favourite Apple Intelligence features as well as new photographic styles. You’ll get up to 30 hours of video playback per charge, an increase of eight more hours from the iPhone 16, and it supports fast charging. There’s a new Adaptive Power Mode that can anticipate when you might start running low and intelligently conserve power to ensure you get through the rest of the day. Naturally, it comes with iOS 26 and all its features like Liquid Glass, Live Translation, improved visual intelligence, and new features for CarPlay, Apple Music, Maps, and Wallet, and Apple Games.
iPhone 17 will be available in lavender, mist blue, sage, white, and black in 256GB and 512GB storage capacities starting at $1,129. Customers may receive three free months of Apple Arcade, Apple Fitness+, Apple Music, Apple News+, and Apple TV+, with a new subscription. Offer and services availability varies by region.