Motorola smartwatch

CE Brands to Re-Launch Smartwatches Under the Motorola Brand

Calgary-based CE Brands Inc. has signed an agreement with Motorola Mobility LLC to re-launch the MOTO smartwatch line and a new MOTO smartwatch application.

“CE Brands intends to launch a new range of MOTO wearables, accompanied by an entirely updated software experience developed from the ground up to address market demand for premium app experiences coupled with high quality, but affordable, wearable hardware,” says Kalvie Legat, Interim CEO of CE Brands. “We’re incredibly excited to partner with Motorola to bring to market a great portfolio of smartwatches.”

The new MOTO smartwatches will be released at price points between US$50 and US$100 and will be available for purchase at The new MOTO smartwatches are expected to start shipping within the fourth quarter of 2023.

The new software experience developed by CE Brands aims to standardize heart rate measurement across all wearables, thereby allowing consumers to compare their relative efforts between various activity types and levels.