JBL, a specialty audio division of HARMAN and exclusively distributed in Canada by Erikson Consumer, has revealed six new upgraded headphone models at CES 2024 at the Hardrock Hotel Las Vegas. Designed specifically for people who live active lifestyles and value uninterrupted access to high-quality audio and streaming, models will include nearly a dozen enhanced features across the Tune and Live series, including increased battery life, Bluetooth 5.3 capabilities, EQ customization tools, Adaptive and True Adaptive Noise Cancelling technologies. In addition to upgraded features, select models have been designed to provide truly immersive sound experiences, with upgraded speaker drivers for virtual surround sound and Pure Bass Technology that turns regular listening sessions into a concert-like experience.
“At JBL, we look to ensure that audio consumers have a product for every moment, activity and lifestyle,” said Dave Rogers, President of Lifestyle at HARMAN. “Whether you are looking for premium features like Adaptive technologies and EQ customization or wanting a product to last you through the day, you’ll have several options and styles all packed with a high-quality sound experience.”
The JBL Tune 520BT ($69.98 – all prices in Canadian dollars) wireless on-ear headphones are lightweight and fold flat for easy storage in backpacks or duffels. This model has been upgraded to include an increased battery life of up to 57 hours and an extra three hours of battery with just five minutes of charging. For wireless, high-quality streaming the model is equipped with the latest Bluetooth 5.3. This model also seamlessly switches from laptops to mobile devices, making it possible to move from work and play within seconds.
The JBL Tune 670NC ($139.98) Adaptive Noise Cancelling wireless on-ear headphones have been upgraded to include an increased battery life of up to 70 hours and an extra three hours of battery with just five minutes of charging. This model includes the latest Bluetooth 5.3 with LE* for wireless, high-quality, sound streaming and can connect with two Bluetooth devices simultaneously. The Adaptive Noise Cancelling technology includes an Ambient Aware and TalkThru feature.
The JBL Tune 720BT ($109.98) wireless over-ear headphones have been upgraded to include up to 76 hours of battery life, ensuring users can rely on the headphones between work and play. This model includes the latest Bluetooth 5.3 for wireless, high-quality, sound streaming. Convenient buttons on the earcup make it possible to instantly control the volume and manage calls.
The JBL Tune 770NC ($189.98) Adaptive Noise Cancelling wireless over-ear headphones have been upgraded to include an increased battery life of up to 70 hours and an extra three hours of battery with just five minutes of charge. This model includes the latest Bluetooth 5.3 with LE* for wireless, high-quality, sound streaming while conserving energy.
JBL has also announced new additions to the Live headphone series.
The JBL Live 770NC ($299.98) and JBL Live 670NC ($169.98) feature True Adaptive Noise Cancelling with Smart Ambient technology, advanced personalization features, and immersive JBL Spatial Sound to stream from any stereo wirelessly. New customization tools include HARMAN’s Personi-Fi 2.0 technology, accessible through the JBL Headphones app, to create custom sound experiences that suit the unique needs of each listener.
All new headphones will be available in March 2024.