Ahead of CES 2024, LG Electronics has revealed details of its new soundbar line, including the
S95TR, SG10TY, and S70TY models, each designed to complement an LG TV. This is because they can work alongside LG’s WOW Orchestra technology to provide enhanced aubio between soundbar and TV.
The soundbars all deliver Dolby Atmos driver by DTS:X. With WOWCAST, found in the S95TR and SG10TY models, you can connect the soundbar wirelessly to LG TVs. All three new soundbar models feature the WOW interface, an intuitive and user-friendly method to manage soundbar settings and share sound modes with the TV.
At the top of the line is the S95TR model, delivering 810W output and surround sound through its 15 channels. The S95TR boasts five up-firing channels, including a centre up-firing speaker for creating a three-dimensional audio experience. The angle of the centre up-firing speaker, says LG, “ensures a seamless audio-visual experience with precise elevation to the TV screen’s level.”
The S95TR features improved tweeters for clear and precise audio, while also incorporating a passive radiator to enrich bass sounds and optimize the overall balance between the soundbar and the subwoofer. It’s designed with a matte colour palette, which is not only aesthetically nice but also intentional to help reduce reflections.
In the middle of the pack is the SG10TY, which includes WOW Orchestra, WOW Interface, and WOWCAST for seamless integration with LG OLED TVs. Connecting WOWCAST to the SG10TY model and an LG premium OLED TV creates a wireless home entertainment experience with no visible cables between the screen and the soundbar.
This Wi-Fi enabled soundbar provides a flawless listening experience with high-fidelity audio quality for listeners to enjoy favourite tracks on music streaming platforms like Tidal Connect and Spotify Connect. The design of the SG10TY aligns with the width and frame colours of LG OLED TVs.
Perfect for pairing with LG QNED TVs, the S70TY soundbar is simple and contact, but also features an up-firing speaker for sharpened voice clarity. A dedicated bracket for the S70TY model allows you to place the soundbar directly beneath the QNED TV for a refined appearance. This bracket makes direct attachment simple, eliminating the need to drill holes in the wall during installation. The bracket allows customizable wall-mounting of the S70TY soundbar at various heights or locations as well.
LG Triple Level Spatial Sound technology applies channel analysis through a 3D engine while LG AI Room Calibration rapidly analyzes the environment of a room and adjusts the settings, enhancing the audio to harmonize with the room’s acoustics. New for 2024, the AI Room Calibration extends its capability to calibrate the audio of rear surround speakers, expanding audio immersion and offering more flexibility for installation.
LG has one of the biggest most popular booths at CES: it’s tough to miss! But if you’re somehow trying to find it from the other end of the Las Vegas Convention Center (LVCC), you can find LG at booth 16008 in Central Hall. All the company’s products will be on display there, including these new soundbars.