Cyrus Audio, the much-loved and renowned British audio brand has announced the arrival of the 40 Series, a new beginning in the story of Cyrus Audio. Focused around four core models, the 40 series provides the listener with a streamlined premium audio experience that will fit seamlessly into the home of today’s music lovers while offering an exceptional audio performance. Engineered from anodized aluminum and with all key components custom designed, the 40 series is made in Britain, the home of Cyrus.
The 40 series, features an all-new sleek design. The front panel is uncluttered with a headphone connection and an edge-to-edge glass finish that hides a high-resolution, full colour album art, TFT display.
The main chassis is made from aluminum and finished in an anodized brushed black. The volume control is custom designed from five separate elements and is also engineered from solid aluminum. You won’t see the normal amount of visible screw heads across the 40 Series, in fact the only place you will see any is the rear panel, with the main body being held together via the very cleverly designed feet.
The 40 Series features a brand-new DAC design from Cyrus based upon the latest offering from ESS, the Sabre ES9039Q2M chipset and HyperStream IV Dual DAC technology.
Chris Hutcheson, Head of Marketing at Cyrus wants to make it very clear that this is not an anniversary range of products. “Yes, we are celebrating our 40th anniversary this year, but the 40 Series demonstrates a new beginning at Cyrus under the leadership of Nick Clarke. This is just the beginning of some very exciting plans at Cyrus.”
Cyrus has retained the half-width design for the 40 Series, a size that is so synonymous with the brand, but by adding a centimeter here and there, the products definitely stand out on the shelf stronger than previous products. The team at Cyrus have been working on the 40 series for the past two years, which began with a 360° review of their sales trends over the past 10 years. Hutcheson explained “we are a small but very talented team here at Cyrus. We need to make sure that we have a clear and focused direction, so that we are designing and launching products that are in demand from our customers.”
The 40 series collection consists of an integrated amplifier, integrated cd player, network streamer and external power supply. The team are also working on a brand-new phono preamplifier, that will be available later next year. Today’s launch of the 40 Series is only ‘part one’ of Cyrus’ new beginning product roadmap with additional products to be released throughout 2025.
“It fills me with immense pride to be part of the Cyrus story”, stated President and CEO Nick Clarke, “one that now spans over 40 years of audio excellence. The core brand values of providing value for money with great sound quality achieved with good, solid engineering have never been so important to the team here. We continue to engineer and build in the UK as it allows us the best control over the entire process of bringing these products to the end customer. I sincerely hope that when you listen to any Cyrus product, you appreciate the skill, dedication and hard work that has gone into each one and it helps connect you to the music that you love.”
40 Series – Product Details
40 AMP Integrated Amplifier: Features 100 watts per channel into 6 ohms, a low noise MM phono stage and a 40 AMP power supply. The DAC is based upon the latest chipset from ESS, the ES9039Q2M, and has been reworked to provide an audio signal that replicates the artists original recording to a level not seen in a Cyrus product before. An HDMI eARC input provides the opportunity to enjoy films or TV series through your chosen loudspeakers.
40 ST Streaming Music Player: Is powered by the user-friendly BluOS hi-res streaming platform available for iOS, Android, Kindle, Mac or PC computers, that allows music to be played at up to 24-bit/192kHz across a home network with minimal lag. The 40 ST also supports Roon, Airplay 2 and allows for MQA decoding and uses ESS’s best performing DAC, based on the ESS ES9039Q2M.
40 CD – Integrated CD Player: Uses the brand-new 40 series DAC for digital to analogue conversion, and features a redesigned power supply to minimize interaction between the complex mix of signals which includes fast digital audio, sensitive analogue audio, high current servo and system controls. Nine individual stage regulators smooth and distribute power within the player according to demand, which Cyrus boasts has taken CD playback to another level.
40 PSU – External Power Supply: Cyrus have been designing external power supplies since the launch of the PSX back in the 80s, and the 40 PSU continues that tradition by incorporating its own on-board micro-processor, the 40 PSU can be attached to all products available in the 40 series, communicating directly to consistently provide the best configuration of power from a full range of voltage output levels. Owners of current Cyrus products can use the 40 PSU and PSU-XR.
The 40 series will be exclusively distributed in Canada by Erikson Consumer, at the below prices. To find out more, contact your sales rep directly.
Cyrus 40 AMP: $7500 CAD
Cyrus 40 ST: $5500 CAD
Cyrus 40 CD: $5500 CAD
Cyrus 40 PSU: $4700 CAD