Fujifilm North America Corporation, Electronic Imaging Division, has launched the Fujifilm X half premium compact digital camera (X half). Inspired by half-frame film cameras, best known for how they are casually used on the go, it boasts a compact size and light weight frame at just 8.5 ounces.
The design of X half carries on the classic form and function of the Fujifilm X Series, with its use of an aperture ring, Frame Advance Lever, and other controls to deliver a satisfying tactile response that celebrates the functionality of traditional analog photography.
The in-camera two-in-one feature allows you to combine vertical stills and movies with a simple winding of the Frame Advance Lever. You can also create two-in-one images with selected still image combinations through the dedicated X half smartphone app. The app enables simple and intuitive editing, including changing dividing line colours and sizes or swapping left and right images.
The X half is equipped with 13 Film Simulations for emulating classic Fujifilm analog film varieties as well as three new creative filters inspired by film photography: Light Leak, which creates a slightly exposed look to the image; Halation, a halo effect that appears around light sources; and Expired Film, which mimics the grainy look of older analog film. In addition to these filters, X half also includes an additional eight filters from the instax instant camera series.
The Film Camera Mode lets you digitize the experience of using a classic one-time use film camera. After selecting a Film Simulation to use and a roll size of 36, 54, or 72 exposures, enjoy an analog-like experience, complete with the need to wind the camera’s Frame Advance Lever after making each image.
The Fujifilm X half app will allow you to view still images and movies in gallery or album format, directly upload images to social media, or print to an instax Link series smartphone printer.
The camera features a new intuitive touch-screen interface that is easily navigated using the camera’s two rear LCD monitors. Smooth touch operations allows you to intuitively change image settings and Film Simulations.
When creating images, the X half includes a Grain Effect option that adds natural grain to the entire image to create film-like textures. Various film grain textures can be applied to change the texture of still images and movies. There’s also a new “Date Stamp” function for imprinting dates in the bottom right of images and movies like film photos.
A one-inch back-illuminated sensor and 10.8mm F2.8 prime lens (equivalent 35mm focal length of 32mm), gives Fujifilm’s one-time-use QuickSnap camera enthusiasts a similar angle of view and digital way of making memories in the moment.
The X half features a 3:4 aspect ratio rear LCD monitor and optical viewfinder for vertical composition of photos and videos. Create up to 880 frames on one battery charge.
“X half is special because it rekindles our love for the compact camera and blends it with the modern sensibilities that make it easy to make a part of our everyday lives,” says Victor Ha, Vice President, Electronic Imaging and Optical Devices Divisions, Fujifilm North America Corporation. “This aligns perfectly with the growing trend of users, especially among Gen Z, who want dedicated devices to use alongside their smart devices as they try to find the balance between minimizing distractions while documenting and sharing their lives online.”
The Fujifilm X half compact digital camera is expected to be available late June 2025 for an MSRP of $999 in Canada.