Global home appliance and consumer electronics leader Hisense has revealed its new brand tagline, “Hisense, More Than a Brand,” marking a new corporate branding initiative that launched during UEFA EURO 2024 that concluded yesterday with a 2-1 victory for Spain over England, for the Championship.
This latest brand enhancement underscores Hisense’s unwavering commitment to establishing a strong global presence, reflected in the company’s strategic sports marketing investments, and continued long-term football relationship as official partner of UEFA EURO CUP.
Hisense’s messaging has evolved along with their global ambitions and football sponsorships. The company’s strategy of long-term sports sponsorship has boosted global brand awareness to 54% according to Ipsos 2023. According to Omdia, Hisense Q1 2024 global TV shipment volume share was 13.6% with a global shipment revenue share of 12.1%. Hisense is now currently ranked No. 2 globally for TV shipments and No. 1 in 100” TVs in both 2023 and Q1, 2024.
Applying a multi-brand strategy, Hisense Group operates several other brands, including Toshiba TV, Kelon, Gorenje, ASKO, VIDAA, SANDEN, Regza, and MORA. Through years of internal cultivation and external acquisitions, the company has entered the stage of multi-brand global operations and development, forming a complete and rich brand matrix that allows for different regional brand strategies in various business fields and market segments, catering to the preferences and needs of different consumers based on geographic location. In striving to become a world-class enterprise with a globally recognized reputation, Hisense is undergoing rapid international expansion with effectively implementing strategies of independent and high-end brand globalization.
Hisense operates a global network encompassing 34 industrial parks, 26 R&D centers, and 64 overseas offices with a workforce of over 110,000 employees. This extensive network fuels the development of cutting-edge products, optimized manufacturing with a global supply chain and tailored marketing strategies for specific regions.
Through recognizing the importance of catering to diverse consumer needs, prioritizing local preferences with effective supply chain adaptations and building strong communication bridges under the leadership of “local for local”, Hisense has transformed into a leading international brand, embedding innovative science and technology into the lifestyles of consumers worldwide.
Hisense products are available in more than 130 countries around the world and has been recognized as the fastest-growing TV brand in Canada and the Top 2 Best-Selling TV Brand in Canada and Worldwide for 2022 and 2023 according to Circana Retail Tracking Services.