We recently published an explainer of NFTs, what they are, and how they can be used in retail and other related environments. One of those ways was as verified tickets for events, and MGM Resorts has now become the first venue in Las Vegas to adopt this method for upcoming shows with Jabbawockeez.
The NFT-enabled live performance experience will be for the dance crew Jabbawockeez and their newest production, Timeless. In partnership with NFT leader YellowHeart, MGM Resorts developed the Jabbawockeez White Glove NFT Ticket Collection to deliver a new immersive fan experience. A limited set of 1,110 Jabbawockeez White Glove NFT Tickets are now available for purchase for select Jabbawockeez performances April 7 -30.
When NFT holders redeem their limited-edition NFT ticket at the show, the monochrome digital ticket transforms into a vibrant Jabbawockeez video, serving as a permanent keepsake and a digital key that unlocks exclusive benefits. NFT owners will enjoy premium seats, behind-the-scenes access, and meet-and-greet opportunities at the production. They will also become a founding member of the MGM Rewards-Jabbawockeez NFT community, and receive limited-edition content and merchandise as well as future offers from MGM Resorts and Jabbawockeez.
Additionally, 24 hours after the show, NFT owners will receive a signature “History in Motion” collectible commemorating this moment in the group’s history.
“With the launch of Timeless, we are giving Jabbawockeez fans a new way to experience the show,” explains Andrew Machado, Senior Vice President of Digital Design & Business Adjacencies. “NFTs usher in a new era for fans where the ticket itself is an ever-evolving experience that begins before the curtain lifts and continues long after the show ends. At MGM Resorts, we strive to create immersive experiences that wow our guests and Jabbawockeez is the perfect partner for our first NFT. They’re amazing creators who are always willing to step outside the box with us to innovate. We’re confident their highly engaged fan base will be incredibly excited to be a part of this new experience.”
Josh Katz, CEO and Founder of YellowHeart, adds: “We are thrilled to be partnering with the world-class, innovative team at MGM Resorts and the extraordinary dance crew Jabbawockeez on this trailblazing first-ever NFT-enabled live event ticketing in Las Vegas. The use of NFT ticketing has quickly become the future and allows us to provide fans ongoing engagement through their NFT ticket. The NFT ticketing experience will also illustrate the many benefits for fans, providing them with unique and exclusive access to this community. We are excited to be at the forefront of this new era of live entertainment experiences.”
“We are grateful to have the opportunity to finally celebrate our Timeless grand opening at MGM Grand,” continues Kevin “KB” Brewer, co-owner of Jabbawockeez. “This will be a special evening for the entire Jabbawockeez family as we enter the NFT community for the first time, offering a one-of-a-kind ticketing experience while providing an overall entertaining evening for our fans, friends and family.”
The first NFT-ticketed events are on April 7 for Jabbawockeez’ 7 p.m. and 9:30 p.m. shows and continue throughout the month on April 8-9, 15-16, 22-23, 29-30.
The Jabbawockeez White Glove NFT Ticket Collection will be available for purchase beginning today through the YellowHeart app and features two tiers: The VIP Icon Ticket Bundle (US$340) affords early theatre entry, premium seating, a Jabbawockeez meet & greet, exclusive Jabbawockeez merchandise, unique digital collectibles and Timeless content, status as a founding member of the MGM Rewards-Jabbawockeez NFT community and a $100 food and beverage voucher for use at MGM Grand’s LEVEL UP lounge within 24 hours after the show for those 21 years of age or older. The VIP MC Ticket Bundle (US$155) includes special seating, exclusive Jabbawockeez digital collectibles and Timeless content, status as a founding member of the MGM Rewards-Jabbawockeez NFT community and a $25 food and beverage voucher for use at MGM Grand’s LEVEL UP lounge within 24 hours after the show.
Timeless is described as a “sonically hypnotic voyage into the visionary minds of the masked members.” The show will include familiar favourites along with new routines and innovative production elements, visuals, and a laser effect. The story sees the characters land on Earth from outer space, in search of the quintessential music playlist that spans generations, locations and musical genres.
Jabbawockeez became the first dance crew to headline a Las Vegas theater show when it began its run at MGM Grand in 2010. Over the last 12 years, the group has entertained guests at multiple MGM Resorts’ properties, with a soundtrack all ages can appreciate. The group’s first national TV appearance was on the reality competition series America’s Got Talent; the Jabbawockeez also won MTV’s “Randy Jackson Presents America’s Best Dance Crew” in 2008.