US publication Newsweek has announced the winners of the brands that are viewed as the most trusted in America. Newsweek partnered with market research firm BrandSpark International who conducted an online poll to tabulate the results.
Brandspark stated that respondents were recruited via personal invitation from multiple panel sources and weighted to a national profile to ensure a broad sample representing a true cross section of American adults. Respondents could only contribute one response per category and there was no path for any brand to direct respondents to the survey to influence the results.
The highest share of citations as Most Trusted brand in each category determined the winner. The margin of victory over the runner-up brand must exceed 3 percent or a tie is declared. Brands must exceed a minimum threshold of citations to be declared a winner.
Brands were considered in five broad retail sectors; automotive; baby and kids; home goods and clothing; food and beverage; health, beauty and personal care; household and pet and services.
The BrandSpark Most Trusted Awards program is designed to help shoppers identify brands they can rely on based on the experience of thousands of real consumers. JBL, distributed in Canada by Erikson Multimedia was deemed the most trusted brand in the portable speaker category and Samsung, who own JBL parent company Harman Kardon, took the honour for most trusted TV brand. Netflix, who have been fighting an onslaught of competitors in the streaming media space, retained the most trusted brand designation in the Streaming Service for Quality Content. To see the complete list, click here.