NAD Electronics, a leading manufacturer of high-performance audio components, today announced the launch of the NAD C 589 CD Player, a precision-engineered source component designed to extract the highest level of performance from compact discs with NAD’s longstanding engineering philosophy of simplicity and value.
Part of NAD’s Classic Series, the C 589 CD player is built to deliver exceptional sound quality while integrating seamlessly into modern Hi-Fi systems. At the heart of the C 589 is QRONO d2a, a digital audio technology developed by MQA Labs that improves digital timing and reconstruction accuracy. By refining the way digital signals are converted to analogue, QRONO d2a enhances spatial detail, transient accuracy, and musical flow.
“The resurgence of physical formats reflects a desire to reconnect with music in a more intentional way,” said Morten Nielsen, NAD Product Manager. “For many listeners, compact disc remains an incredibly rewarding format. With the C 589, we wanted to create a player that honours that experience while applying modern digital technologies to extract the best possible performance from every disc.
While CD sales remain far below the late ‘90s early ‘2000s heyday levels, close to 35 million CDs were sold in 2025 with Taylor Swift’s “The Life of a Showgirl” being the top-seller with nearly 2 million units sold in the U.S alone. CD player sales showed a 74% increase year-over-year from 2024 to 2025 showing a strong appetite for physical media according to Forbes Magazine.
While engineered for audiophile-grade performance, the C 589 is equally focused on usability. A large front-panel display with CD Text support shows artist and track information when available, making it easy to follow albums from across the room. The included remote control allows listeners to navigate playback comfortably from their listening position.
The NAD C 589 features a precision disc loader and transport mechanism engineered for smooth, quiet, and reliable operation. Its high-quality loader and laser pick-up ensure accurate disc tracking and stable playback across a wide range of CDs, including older or frequently played discs.
Internally, the C 589 includes a carefully implemented digital-to-analogue conversion stage designed to preserve fine musical detail while maintaining low noise and distortion.
To ensure compatibility with a wide variety of audio systems, the C 589 provides a comprehensive selection of analogue and digital outputs. Balanced XLR and RCA analogue outputs allow direct connection to integrated amplifiers or preamplifiers, while AES/EBU, coaxial, and optical digital outputs enable the player to function as a dedicated CD transport for external DACs.
The NAD C 589 CD Player will be available through authorised NAD retailers worldwide at a suggested retail price of $1,399 USD and $1,999 CAD. Pricing and availability may vary by region. NAD is exclusively distributed in Canada by Lenbrook Industries.