While older individuals will be responding with “what’s Roblox?” adults with younger children know exactly what the popular online global gaming platform is. And OnePlus is looking to gain some exposure there through the launch of OnePlus World, a virtual theme park that’s open to users of all ages.
The virtual theme park is desibned to reflect OnePlus’ brand identity and values. “It is a great honor for us to invite fans of all ages to enjoy free access to the mind-blowing virtual OnePlus World,” says the company in a prepared statement. “Across the innovative attractions and engaging, community-oriented experiences, our products and ideals unleash the fun while also promoting exploration, sharing, and openness. We are eager to hear visitor feedback and look forward to introducing even more compelling new features in the days to come.”
To create OnePlus World on Roblox, the brand’s leaders engaged creative production agency Transparent House, which led the development through its global network.
“Through our ongoing engagement with OnePlus, we have been discussing development in the metaverse for some time,” says Denis Krylov, Executive Producer for Transparent House. “Ultimately, the decision was made to build on Roblox, to design a fun, utopian cityscape, and to focus on openness and exploration, where community members have total freedom, and virtually endless opportunities for highly imaginative gameplay experiences.”
“OnePlus strives to deliver on speed and performance,” explains Transparent House Producer Cameron Rosinski, “and its ’Never Settle’ motto also served as our design mantra. We set out to create an experience that lets visitors explore as they please, travel in exciting ways, and discover new realms.”
Set in a sprawling, mountainous, high-tech park nestled along on a coastline, visitors enter OnePlus World near the Event Center, a gathering hub offering communal activities, seasonal events, and special entertainment, with the OnePlus Store located nearby. The “SuperVOOC” fast charging feature of OnePlus phones was adapted for the World, with charging stations throughout the park. Players can Fast Charge to run around even faster.
Players can also use a zipline or skydive to get around, or even pilot futuristic motorcycles, hoverboards, and more.
Adventurous players can also hunt for special Treasure Mines, hidden locations, and complete the “Never Settle” word game. Take on the mission to increase your Prestige Level or capture shared photo and video memories with friends.
“With its Roblox Studio constantly adding new features, and hundreds of millions of registered users, Roblox is a great platform for OnePlus to use to stake its claim in the metaverse,” says Alex Smetanin, Transparent House’s Head of Production. “This venture will allow anyone to interact with the brand and its values in interesting ways. Based on engagement, we will continue to optimize the features and expand the experiences in new and exciting ways.”