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Following its acquisition of Quibi back in January, Roku has confirmed that it will launch Quibi content through its service and Roku Channels, rebranded as Roku Originals. Any future content from the brand formerly known as Quibi will also launch under the Roku Originals moniker.
Owners of Roku devices will be able to access Roku Originals through the Roku Channel for free, with ads. This consists of more than 75 Roku Originals, including 12 unreleased series, which will premiere on The Roku Channel this year. More details will be shared in May.
“Every day, millions of viewers turn to The Roku Channel to find quality programming they love,” says Sweta Patel, Vice President of Engagement Growth Marketing at Roku. “We’re thrilled to introduce this award-winning and diverse portfolio of entertainment under the Roku Originals brand – it’s relevant, fun and thought-provoking TV that has something for everyone from the best talent in Hollywood, including Anna Kendrick, Chrissy Teigen, Lena Waithe, Idris Elba, Kevin Hart, and Liam Hemsworth. The Roku Channel is the place for incredible, free programming and we are excited to bring this premium content to the biggest screen in the home.”
Roku Originals will join The Roku Channel’s diverse lineup of more than 25,000 free movies and programs. In addition to Roku streaming players, The Roku Channel is available on Roku TV models produced by TCL, Hisense, Sharp, RCA, Westinghouse and Sanyo.