Samsung Electronics held its Bespoke Life 2023 event this week, spotlighting its growing list of Bespoke appliances along with its vision for a “Bespoke Life” that includes a focus on connectivity, design, and sustainability.
“Bespoke Life embodies Samsung’s commitment to making our homes and future more sustainable by reimagining the appliances we rely on every day,” says Jong-Hee (JH) Han, Vice Chairman, CEO and Head of the DX (Device eXperience) Division at Samsung Electronics. “By introducing new and creative ways for users to ‘Bespoke’ their life, our latest products and solutions empower anyone to enjoy a more sustainable, connected, and stylish lifestyle.”
Environmental Initiatives
As the third annual showcase for Samsung’s Bespoke line, the company highlighted its efforts to
reduce carbon emissions across the entire product lifecycle. Samsung also announced the launch of the new Less Microfiber Filter, a simple solution for minimizing microplastic emissions during laundry cycles.
From sourcing and production to distribution, usage, and recycling, Samsung is redesigning each stage of the product lifecycle to help reduce energy usage and carbon dioxide (CO2) emissions. Examples of the company’s efforts to recycle more resources include operating a closed-loop recycling centre, incorporating bioplastic material from waste oil into Bespoke refrigerators’ storage baskets, and expanding its use of recycled fishing nets.
To encourage energy-saving during the product use phase, Samsung continues to expand services that make saving energy more accessible. For example, this year, five new Bespoke appliances, including refrigerators, washers and dryers, dishwashers, and air conditioners, as well as Samsung’s Eco Heating System, will feature SmartThings AI Energy Mode, which will soon be available in 65 countries
In addition to promoting reductions in carbon emissions and energy usage, Samsung continues to take an active role in reducing microplastic pollution. Samsung and Patagonia have teamed up once again to launch the Less Microfiber Filter. The Less Microfiber Filter is capable of capturing up to 98 of microfibers shed during laundry cycles. The Less Microfiber Filter is now available in Korea and the U.K. and will roll out to other countries in Q3 of this year.
Bespoke AI Technology
Combining Samsung’s latest SmartThings enhancements and AI technology, Bespoke products offer a seamlessly automated home experience whereby devices learn users’ usage patterns and provide personalized automation based on their smart home configuration and lifestyle. To make it easy for consumers to enjoy those experiences, Samsung has announced that it is integrating Wi-Fi support into all new Bespoke appliances and will make connectivity a standard in all Samsung appliance lineups in the coming years.
Samsung has also announced the launch of the Bespoke Jet AI, a powerful cordless stick vacuum cleaner that is verified by UL (Underwriters Laboratories) Solutions, a leading independent safety science organization, for AI. It combines up to 280W of suction power with a run time of up to 100 minutes per charge.
The AI Cleaning Mode intelligently monitors brush load and vacuuming air pressure to distinguish different cleaning environments, including the floor type, and automatically optimizes settings such as suction power and brush speed to maximize cleaning performance, usage time, and maneuverability. The vacuum also features a new All-in-One Clean Station that produces a powerful spinning cyclone to instantly and effectively empty the dustbin.
As of this year, the Bespoke lineup now includes a total of 15 product categories available to consumers in 52 countries. Samsung is expanding its Bespoke refrigerator lineup with the launches of the Bespoke 4-Door Flex with Family Hub+, as well as new side-by-side model. The Bespoke 4-Door Flex with Family Hub+ features a bezel-less, 32-inch touchscreen that is nearly twice the size of the previous model and includes more convenient and entertaining multitasking functions. The new side-by-side model combines some of Samsung’s most advanced food storage technology with sleek and minimalist front panels.
In the U.S. since last year, Samsung’s MyBespoke customization service allows customers to do things like add personal photos or artwork to create one-of-a-kind refrigerator panels. The limited-edition Bespoke panels designed by Italian creative studio TOILETPAPER and first unveiled at Fuorisalone 2023 are now available at Samsung flagship stores in the U.K., U.S., and Korea as well.