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Starbucks Canada and TD are building on the partnership they announced in 2020, allowing TD cardholders to earn accelerated Stars and TD Rewards or Aeroplan points with purchases made through the Starbucks app when linking a Starbucks Rewards account to an eligible TD debit or credit card.
In addition, once customers have linked a Starbucks Rewards to a TD debit or credit card, you have the ability to convert TD points into Starbucks Stars in real-time to use toward free food or beverages at Starbucks, marking an industry first in Canada.
The announcement is an evolution of Starbucks and TD’s first-of-its-kind partnership, which gave TD Aeroplan Visa cardholders the ability to earn accelerated Aeroplan points at Starbucks stores. Now, the program has been expanded to include millions of TD cardholders.
“Our customers have told us that they would like more options to pay, earn, and redeem Stars as Starbucks Rewards members,” says Peter Furnish, Vice President of Marketing and Digital Experience at Starbucks Canada. “Through this expanded partnership and the significant opportunity it presents to reward our customers in multiple ways, we are excited to welcome the millions of TD customers to the Starbucks Experience, while expanding and deepening loyalty and engagement with our Starbucks Rewards members.”
By linking a Starbucks Rewards account to an eligible TD Access card with Visa Debit or credit card, you can earn 50% more Stars on purchases or card re-loads made through the Starbucks app. TD Rewards or TD Aeroplan card holders can also earn 50% more TD Rewards or Aeroplan points on purchases through the Starbucks app. TD Rewards cardholders can also convert TD Rewards points to Stars in real-time to use toward free food or beverages at Starbucks.
Some restrictions apply. See terms and conditions.
In addition to earning Stars and other perks that come with being a Starbucks Rewards member, including the ability to mobile order, earn and redeem Stars for free food and beverages, a free birthday beverage, and more, now TD customers can also earn TD Rewards and easily convert them to Starbucks Stars in real-time through the new TD Rewards Hub.
Through Blockchain and other innovative technologies, Starbucks is exploring how to tokenize Starbucks Stars, creating the ability for other merchants to connect their loyalty programs to Starbucks Rewards. This will enable customers to exchange value across brands, engage in more personalized experiences, enhance digital services, and exchange other loyalty points for Stars at Starbucks.
This approach will serve as a foundation for a more aspirational concept for new, modern payment rails that align payment expenses with the value received by customers and merchants, says Starbucks, and the company “intends to be at the forefront of this disruptive innovation, which will unfold over the next few years.”
“Connection and convenience are incredibly important to us at Starbucks,” adds Furnish. “Not only do we, as a company, strive to create meaningful personal connections everywhere customers interact with us, but we also look to make the Starbucks experience easier and more accessible for a customer’s every day. Our partnership with TD allows us to connect with our customers in a new and innovative way that is unmatched, personalized and effortless.”