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By Christine Persaud
TCL Communication is officially debuting its first series of TCL-branded smartphones, the TCL 10 Series.
The lineup of premium, yet affordable Android devices will leverage TCL-made high-resolution displays and the company’s NXTVISION visual technology, and each device will come with a high-quality quad rear-camera setup, Qualcomm Snapdragon processors, and more flagship-style features, all available for under US$500. The 10 Series includes TCL’s first 5G smartphone and the company’s first device that uses a TCL-made curved AMOLED display.
Each of the TCL 10-Series smartphones takes advantage of TCL’s tightly integrated ecosystem by using TCL-built screens and TCL NXTVISION, a proprietary advanced display and camera visual technology to bring images to life with truer colour, clarity, and contrast enhancements in real-time. TCL’s display technology generates colour accuracy so users cannot see a perceivable difference between real life and the images on the screen. The 10 Series also has an SDR to HDR real-time conversion feature, providing HDR-like video enhancement with brighter highlights, darker shadows, increased contrast, and amplified colour.
The company’s first 5G-enabled smartphone, the TCL 10 5G, is designed to bring the benefits of 5G connectivity to consumers looking for something modern and affordable. Powered by SnapdragonTM 7-series 5G SoC, the TCL 10 5G delivers increased data bandwidth for faster uploads, downloads, and upgraded Wi-Fi connection stability. The TCL 10 5G comes with a large, modern 6.53-inch FHD+ DotchTM display, providing a 91% screen-to-body ratio.
On the back, the TCL 10 5G sports a quad camera setup that includes a 64MP high resolution main camera, a 118-degree ultra wide-angle camera, a macro camera that lets users take super close-up shots at only 2cm away, and a depth camera for professional quality photos with Bokeh. The TCL 10 5G’s front facing 16MP camera offers 4-in-1 big pixel technology that automatically combines four pixels into one to produce brighter selfie photos and improve low-light capabilities.
Additionally, the TCL 10 5G comes with a large battery boasting a full day of phone use and Quick Charge 3.0 fast charging technology. It also features OTG Reverse Charging, turning the phone into a portable power bank to charge small items or help a friend in need if their device is low on battery. The TCL 10 5G will be available in select regions around the world later this year for 399 Euros, or about $600.
The TCL 10 Pro has a 6.47-inch FHD+ curved AMOLED display, and includes Edge Bar shortcuts to quickly access apps one-handed. It also includes fingerprint on display that sits under the screen for users to quickly unlock their phone. By leveraging NXTVISION technology to produce nearly accurate colours and enhanced image and video quality, the TCL 10 Pro joins a select group of smartphones on which Netflix is available in HDR10 unlocking a wide range of HDR content with increased contrast and enhanced colours at an affordable price point.
The 10 Pro comes with four rear cameras, including a 64MP high-res camera, 2.9μm big pixel low-light video cam, 123-degree super wide-angle camera and macro camera, as well as a 24MP front-facing camera. Additionally, it features a hybrid auto focus solution for a fast and crisp shot day or night. For more creative videographers, the TCL 10 Pro includes super low light video and super wide-angle video capabilities for high-quality creative video content.
The TCL 10 Pro’s curved design also boasts symmetrical details, a matte finish on the back for a smooth in-hand feel, and an anti-glare screen. The TCL 10 Pro comes in Ember Gray and Forest Mist Green colour options will be available in Europe, North America, Australia, and the United Kingdom starting in Q2 2020 for €449 EUR or about US$449.
The TCL 10L pairs 6GB RAM with a Qualcomm Snapdragon 665 processor that comes with an AI platform for fast performance and low power consumption. It features an immersive experience with its 6.53-inch FHD+ DotchTM display with a 91% screen-to-body ratio. Powered by NXTVISION with a dedicated display engine, it also comes with four rear cameras along with a 16MP selfie camera that are all powered by AI technology to recognize and enhance scenes and objects for the best creations. It also features Stop Motion video, enabling fun and creative stop motion video directly with the phone without post editing needed.
It features holographic finishes and glossy, iridescent shine on the back and sleek 3D backing for premium in-hand feel. The TCL 10L comes in nature-inspired Arctic White and Mariana Blue colour options, and will be available in Europe, North America, Australia, and the United Kingdom starting in Q2 2020 for €249 EUR or about US$249.
All three phones include the dynamic TCl UI for intuitive interaction and customizable features, an eye comfort display with eye care modes like Adaptive Tone, Reading Mode, and Eye Comfort Mode, smart keys to access commonly used apps, and Super Bluetooth that allows for connecting up to four Bluetooth speakers or headphones to share music with friends.