Walmart is returning to CES 2024 with its CEO Doug McMillon delivering a keynote address at the tradeshow for the opening day. McMillon’s keynote address will focus on the retailer’s vision for “continued retail disruption.”
Walmart has been innovating in the tech space for decades, starting with popularizing the use of UPC barcodes and expanding to strategies like building one of the first private satellite-communication systems at scale.
In his keynote, McMillon will discuss how Walmart “improves lives, communities and the planet.” He will offer a view of what’s next for Walmart as the company uses technology, combined with deep retail and human insights, as it moves across platforms and places to discover goods and get inspired.
“Like CES, Walmart is ‘all on’ using agility and creativity to push the boundaries of tech that improves outcomes for customers and associates,” says Kinsey Fabrizio Sr. Vice President for CES & Membership at the Consumer Technology Association (CTA), producers of CES. “Doug’s compelling story of how Walmart is enabling the next generation of retail will reflect on their people culture, beyond the advances powered by artificial intelligence and machine learning.”
“Great tech disappears behind great experiences,” adds Dan Bartlett, Executive Vice President, Corporate Affairs, Walmart. “As the world becomes more digital, we are thinking ahead on how we design and build technology that will usher in the next generation of retail. Doug’s keynote, plus compelling experiences on the CES show floor, will show how we’re using technology to make our customers’ lives easier, enable our associates to build satisfying careers and make our business even stronger.”
McMillon last delivered a mainstage address in CES 2021, while other Walmart leaders addressed sustainability and brand management via appearances at C Space. Walmart joins L’Oréal as CES 2024 keynoters, with more announcements to come.
McMillon will speak at 2 p.m. PT on January 9, 2024, in the Palazzo Ballroom at the Venetian.