Automotive marketplace AutoTrader Canada is piloting a new augmented reality (AR) system that would allow car buyers and sellers to experience new levels of engagement and interaction with prospective vehicles online.
Called AutoTrader Pivot, the new immersive and interactive online car shopping experience was developed via a partnership with product visualisation firm London Dynamics. AutoTrader Pivot leverages London Dynamics’ AR technology to generate rich and interactive 3D visualizations of vehicles for both OEMs and retailers. These multidimensional models allow prospective car buyers to explore vehicles in fine detail, through a complete 3D exterior view and a comprehensive interior showcase.
“We are delighted to partner with AutoTrader Canada, the leading national online automotive marketplace, to reshape the future of automotive retail, making online car shopping more immersive, intuitive, and transparent,” says Michael Valdsgaard, CEO and Founder of London Dynamics. “Our collaboration with AutoTrader Canada is a strategic synergy aimed at supercharging the online car buying journey, through a focus on integrating 3D and AR visualisation into Canadian online platforms to allow potential buyers to have a detailed look at vehicles, just like in a physical dealership showroom.”
“AutoTrader Pivot directly aligns with our mission of helping Canadians buy and sell cars, quickly and with confidence, by delivering the automotive retailer showroom to any device, through an immersive and interactive car shopping experience,” adds Benoit Laforce, General Manager of AutoTrader Media. “We are thrilled to bring London Dynamics’ leading technology to the car buying experience, and we’re excited for what this means for our industry partners.”