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Denon has announced the appointment of Trip Randall, a former Nike executive, as its new President.
In his previous position as vice president and general manager of Nike Running in North America, Randall drove Nike’s e-commerce strategy and led the company’s running business. Through his tenure there, Randall help various senior leadership roles across different functions, and led and participated in teams driving Nike’s integrated brand, product, and go-to market strategies across the direct-to-consumer and wholesale marketplace. He lso oversaw Nike’s geography-based digital commerce businesses globally during a period of what the company calls “explosive growth.”
“Finding the right individual to lead the iconic Denon brand was not an easy task, but after months of searching, we are convinced Trip is the ideal match,” says Bart Muller, COO of Sound United, parent company to Denon. “He has a great understanding of how to balance direct-to-consumer expansion while strengthening the ties we have with the specialty retailer market. In our short time working together, Trip has already demonstrated strong leadership skills and a sense of creativity that we know will be a core asset to Denon’s growth.”
As the global vice president and general manager for Nike.com, Randall was an author of Nike’s e-commerce approach. He was also the vice president of global sales & marketplace for the Nike Kids business, where he led the development and execution of omni-channel marketplace strategies across Nike’s owned digital platforms and the wholesale landscape in North America, Europe, China, and Latin America.
“It’s an honour to lead the team writing the next chapter in Denon’s story of audio innovation,” says Randall. “And to be part of a journey connected to music, a passion of mine, is a dream. I believe there are many parallels between the enthusiast sneaker and premium audio categories. We look forward to delivering game-changing and inspiring products, services, and experiences to those who know and love Denon as well as a new generation of fans.”