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Up until now, LG’s webOS platform has only been available on its own branded TVs. But now, the company will be offering the TV platform ecosystem to other TV brand partners.
Effectively making LG a television software provider as well as a hardware manufacturer, the intuitive and proprietary operating system will now be available to other TV manufacturers to license and integrate into their own televisions.
“This has the potential to reshape the TV business for both technology and content providers,” says LG, “while significantly growing LG’s presence and prominence in the global home entertainment market.”
Designed in 2014, LG’s webOS offers an easy-to-use interface on its smart TVs where owners can access all of their favourite content and apps, switch TV inputs, and more, by swiping, clicking, and navigating a convenient menu that runs along the bottom of the screen.
Licensees of webOS TV will receive the familiar UX design along with features such as voice search and control, integrated AI algorithms, and easy connectivity. This also includes content options including access to global streaming service apps such as Netflix, YouTube, Amazon Prime Video, and sports streaming service DAZN, as well as LG Channels, the company’s free premium content streaming service. Compatible TV models also include the dedicated Magic Motion remote controller.
Over 20 TV manufacturers from around the world have already committed to the webOS partnership, including RCA, Ayonz, and Konka, with more partners expected to join in the future. The webOS ecosystem is supported by technology partners such as Realtek, Nuance, Gracenote, CEVA, and Universal Electronics, among others.
“The webOS platform is one of the easiest and most convenient way to access millions of hours of movies and TV shows,” says Park Hyoung-sei, President of the LG Home Entertainment Company. “By welcoming other manufacturers to join the webOS TV ecosystem, we are embarking on a new path that allows many new TV owners to experience the same great UX and features that are available on LG TVs. We look forward to bringing these new customers into the incredible world of webOS TV.”