Rogers Communications has signed multi-year deals with NBCUniversal and Warner Bros. Discovery to bring lifestyle and entertainment content to Canadians.
Starting September 2024, the company is launching NBCUniversal’s Bravo channel in Canada. Rogers will become the English-language television content rights holder in Canada, featuring unscripted programming, with seasons of Bravo’s hit franchise series.
Starting January 2025, Rogers will be the home of Warner Bros. Discovery’s suite of English-language U.S. lifestyle and factual brands, including HGTV, The Food Network, and more.
Rogers will work with Canadian distribution partners to make the content widely available. The content will be available on Citytv+, complementing the lineup of programming from Citytv, OMNI, FX, and FXX.
The company’s investment in leading entertainment brands and content follows Rogers recent announcement with Comcast to bring the Xfinity products and technology to Canadians across the country. Its entertainment platform integrates live sports, entertainment and news, on-demand, and streaming apps into one.
With the new U.S. licensing deals, Rogers will increase its investment in original Canadian content and collaborate with Canadian independent producers.