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Sennheiser will be repositioning its business divisions to operate independently of one another, focusing on its professional business and securing a partnership to “strengthen its market position in consumer electronics.”
Sennheiser has four business units in its Professional and Consumer Divisions: Pro Audio, Business Communications, Neumann, and Consumer Electronics.
“In all of these areas, we see great potential for growth,” says Andreas Sennheiser, Co-CEO of Sennheiser. “At the same time, they are characterized by different customer groups, customer requirements, product life cycles, and market dynamics.”
“To be best able to exploit the potential in each of these markets,” adds Daniel Sennheiser, Co-CEO, “we are concentrating our own resources on the three business areas in the Professional division and are looking for a strong partner to invest in our Consumer business.” This includes products like headphones, including true wireless earbuds, as well as soundbars.
Talks with potential partners will begin “shortly,” says Sennheiser in a prepared announcement.
“Our products are known for the best sound and for delivering a unique sound experience,” says Daniel Sennheiser. “These crucial aspects are at the heart of the purchasing decision for our customers in the premium headphones, enhanced hearing, audiophile, and soundbars segments. These are the strengths that we want to work with a partner to build upon.”
With a partnership for the consumer business, Sennheiser says it will be able to focus more of its resources on strengthening the pro audio, business communications, and Neumann business units.
In the professional business, Sennheiser plans to independently invest in its sound competence as well as its market presence and visibility, including in the business communications market.
“All business units are to emerge strengthened from the planned repositioning,” adds Daniel Sennheiser. “With a strong partner at our side to invest in our consumer business, we will be even better equipped to play to our strengths, and to continue to bring the benefit of these strengths to our customers.”
Adds Andreas Sennheiser: “For over 75 years, Sennheiser has stood for excellent technology and unique audio experiences. In doing so, we always focus on the needs of our customers. And we will continue to do so in the future.”