The Waze traffic and navigation app is adding a fun new element, allowing users to change their car icons to display a Meow Mobile or a Woof Wagon, paired with two new pet-inspired navigation guidance voices.
Only available for a limited time, drivers can choose between two navigation voices designed to personify these beloved household pets. Users who want to hang out with a dog that’s feeling upbeat, excited, but with a tendency to get distracted or a cat that’s feeling skeptical, irreverent and a little neurotic can now do so by activating this theme.
Drivers can also change their Waze car icon and hop in the Meow Mobile or Woof Wagon to guide them on their way. Express your pet preference by choosing a Cat or Dog mood as well to show others on the road how you’re outsmarting traffic.
“We’re so excited to bring Waze’s very own cat and dog theme to our users around the world,” says Erin Bellsey, Head of Brand Programs, Waze. “People often define themselves as a cat or dog person, so we wanted to put this to the test and see which moods and personality traits our drivers choose to embody. Our creative team had a blast concepting this, and we can’t wait to see which furry friend our users identify with most!”
To access the new Cat & Dog theme on your mobile device, visit here. The Cat & Dog theme will be available in English, French and Spanish for a limited time.