Walmart Canada Promotes the “Endless Aisle” with 28 million Grocery Items

 Walmart Canada has announced the company has added more than 175 third-party grocery sellers through Walmart Canada Marketplace’s Grocery offering in 2021. The company, through third-party selling has added more than 20,000 new grocery items providing access to niche and new sellers along with established favourites. 

The new offerings are mostly international offerings and bring the total sku selection offered by for groceries to over 28 million items from over 4,000 sellers.

Walmart Canada states the Marketplace Grocery’s expansion has been rapid, with sellers onboarding more than doubling from January to June in 2021. Marketplace grocery orders are trending at 6x compared to 2020, with an increased average order size.

“Offering our customers more choice is at the core of our business, and that extends to our new Marketplace Grocery offering,” explains Daniel Farmer, VP Digital Platforms and Marketplace, Walmart Canada. “At the same time, we’re enabling local Canadian companies and brands to reach our customers in an increasingly competitive eCommerce environment. This is a really exciting time to be shopping online and it’s only the start of our journey to provide exciting grocery experiences online through Marketplace. The opportunities are endless: someday, you could even order a fresh lobster from the East Coast from!”

While fresh seafood from coast to coast is not yet part of the Marketplace Grocery offering, the assortment of third-party sellers includes companies like:

Plant X, the digital face of the plant-based community and a one-stop-shop for everything plant-based. With hundreds of unique assortments live on in categories like Chips & Snacks, Natural & Organic and baking needs, our plant-based and plant-based-curious customers can find what they’re looking for.

Mr. Case was one of the first companies in the Canadian grocery industry to go online. Now, their online business is reaching a new group of Canadians through Walmart Canada Marketplace. Starting with beverages from brands like Flow Water and Fever Tree and soon to be expanding into other categories.

Three Farmers Foods, based in Saskatchewan, Three Farmers Foods produce Canadian, sustainably-grown snacks such as roasted chickpeas, peas and lentils in a variety of flavours.

Yupik offers an assortment of bulk-format ingredients and snacks, including nuts, dried fruits, chocolates and cooking products. Based in Montreal, they combine years of experience in direct sourcing and manufacturing of high-quality products to provide customers with products that cater to their tastes.

To participate, all Walmart Canada Marketplace Grocery sellers must have a physical presence in Canada.